Add your logo, app icon and wordmark
Your brand appears on the sign-in screen and throughout the app's navigation. There are two separate image uploads, and the reason they are separate is the thing most people get wrong.
On the Whitelabel page, the second card is Your brand. Unlike the domain, everything here stays editable for the life of the partnership — including after you are live.
| Field | Type | Description | |
|---|---|---|---|
| wordmark | string (32) | required | Your name in text. Used when there is no logo, and as the logo's alt text — so fill it in even if you upload a logo. |
| logo | PNG / JPEG / WebP | optional | Your horizontal lockup, for the sign-in screen and the app navigation. A transparent background reads best. |
| app icon | square PNG, ≥512px | optional | The browser tab favicon and the icon someone gets when they install your site to a phone home screen. |
| accent | #RRGGBB | optional | Reserved for a future themed build. The app is black and white today, so setting this changes nothing yet. |
Write the wordmark
Up to 32 characters. It is the fallback when there is no logo, and it is the alt text on the logo when there is one — so it is doing accessibility work whichever way you go.
Upload the horizontal logo
Upload opens a file picker; the preview box next to it shows what we hold. Replace and Remove appear once something is there. Files can be up to 25 MB, though a logo has no business being anywhere near that.
Upload a separate square icon
This is the one worth getting right. A wide lockup squeezed into a 16-pixel favicon is unreadable, and letterboxed on a phone home screen it looks broken — which is exactly why this is a second upload rather than a crop of the first. Supply a genuinely square image, at least 512 pixels, with the artwork centred.
Save
Before your domain is live, Save applies the change directly. Once you are live the button becomes Submit brand for review — see below.
Why editing a live brand goes through review
Once your domain is serving, a brand change is staged rather than applied. Your site keeps showing the approved brand while the new one waits, and an administrator copies it across on approval. There is no deploy and no downtime.
While a change is pending, the card shows a banner saying so. If it is rejected you get the reviewer’s note in red, and your live brand is untouched throughout.
What your users see, and what they do not
On your domain, your users see your wordmark and logo in the sign-in screen and the app navigation. They do not see OroPocket’s mark. What white-label does not give you is a native app in the stores, push notifications under your name, an independent release train, or a themed interface beyond the assets above — the whitelabel reference is explicit about the boundaries.